IWS offers a range of creative services to help investment management firms communicate their message more effectively, while integrating content marketing into their long-term growth strategy.
Creating your competitive advantage
Every day, your clients and prospects are flooded with new messages, reports, and advice in their inbox, most of which never gets opened. So, it’s important to ask yourself: Why would they open yours?
Whether it’s high level market commentary or investment basics, the single greatest differentiator in engendering reader loyalty isn’t frequency and it isn’t volume — it’s quality. Audiences are drawn to content that is consistently original, concise, authoritative, jargon-free, and honest.
IWS specializes in producing compelling, informative investment content that readers find relatable and reliable. We provide world class creative services in the following areas:
Market & economic commentary
Need help with market updates, manager profiles, interviews, economic reports, sector drill-downs, and other timely content? We’ll work with you to create fresh, professional, compliance-friendly articles, as well as videos, podcasts, and special projects. We also offer strategic content campaign planning and e-marketing consulting, with analytics and list management support.
Comprehensive content marketing services
IWS can help you shape and implement a powerful content marketing strategy, with content calendar planning and e-marketing campaign support. Once a content plan is in place, IWS will make it happen with a steady flow of timely, customized market, economic, and investment articles. We can also supplement the written content with compelling videos, podcasts, pitchbooks, and other tools of the trade.
From fundamental to complex
IWS can help with even the most complex topics — from emerging markets, corporate credit, and quantum analysis to global currencies, cryptocurrency, derivatives, and ESG.
But we can also produce compelling, jargon-free content geared to individual investors, such as wealth building, IRAs, stocks, mutual funds, ETFs, and retirement planning.
Web site makeover & essential content
Is your website overdue for an upgrade? We can work with your webmaster to develop the structure, navigation, artwork, and essential content to bring your site to life. That will include landing pages, executive bios, services, mission statement, company profile, blogs, fund spotlights, and other commentary to highlight your strengths, services, investments, and expertise.
Investment Writing Services 