Mobile App Announcement

Mobile Shareholder App delivers company reports to mobile devices

App Provides Immediate Access to News and Financial Information of Public Companies

EMERYVILLE, CA – January 30, 2013 – A new mobile application for publicly traded companies that delivers reports, SEC filings, videos, press releases and other information directly to investors’ mobile devices is now being offered by Mobile Shareholder, a division of NovaBay® Pharmaceuticals, Inc. (NYSE MKT: NBY).

The Mobile Shareholder Investor Relations App is believed to be the most functionally advanced IR mobile application on the market, and allows publicly traded companies to share the same reports, presentations and videos available on their web site with the investment community anytime, anywhere. As new reports are loaded on a company’s web site, they are automatically added to the mobile app, with push alerts that give shareholders and other investors instant access to news of the company’s latest developments.

The Mobile Shareholder IR App is designed for convenience and ease of use so that users can navigate quickly and intuitively through a company’s entire database of information. Mobile Shareholder seamlessly integrates a company’s current IR and PR campaigns into the app, giving users instant access to the company’s full range of information, including:

  • Company information. Press releases, company presentations, videos, news reports, and up-coming company events are all presented in an easy-to-navigate, easy-to-view format that makes it quick and convenient for investors to scan through the company’s most vital information.
  • SEC filings. The IR App takes users directly to the company’s SEC database, where reports are all listed by date of submission. Users can read through the 10K and 10Q reports, prospectus, tender offers, statement of beneficial ownership, and all other reports filed through the SEC EDGAR database in an easy-to-read format.
  • Stock price. The app displays the company’s current stock price and stock movement chart. It also provides push alerts when the company’s stock reaches a target level specified by the app user.
  • Social media. Mobile Shareholder will link the Investor App with all the company Social Media channels such as Facebook, LinkedIn, Twitter, YouTube and Google+, enabling users to quickly and easily share company information with their network.
  • Company blog and media updates. Blog and video updates are syndicated in real time to a company’s Investor App. The CEO, CFO and investor relations professionals can keep investors up-to-date on all phases of the business—and control the message by insuring that investors hear it first directly from the company via the IR App.

Leading Edge Technology

The Mobile Shareholder IR App offers the most advanced mobile technology in the industry:

  • Mobile device compatibility. Investor App is fully functional on all iOS and Android handheld devices.
  •  Automatic updates and alerts. New reports are added automatically to the company’s app, with push alerts to notify investors instantly.
  • Lifetime support and updates. IR App client companies receive unlimited changes and updates as they become available.
  • Ready in 2 to 3 weeks. Turn-around time is very quick with the IR App. Once all details are confirmed, the Mobile Shareholder team will go to work on the project immediately. A company’s new app will be available in the Apple and Android store for investors to download within two to three weeks.

Mobile Shareholder is a division of NovaBay® Pharmaceuticals, Inc., a biotechnology company focused on addressing the large unmet therapeutic needs of the global anti-infective market with first-in-class compounds such as its proprietary Aganocides.