Book Publishing

Publishing a Book Can Have Many Benefits

But Be Prepared for a Colossal Commitment of Time

By Gene Walden

While there’s no question publishing a book can have many benefits for professional service providers and other business owners, do you really have time to write one?

Writing a quality book is a major undertaking. Even with the help of a ghostwriter, you can plan on spending most of your spare time for the next six to 18 months getting your book written and published—and that’s just the beginning.

But if a book burns within you, writing and publishing it can certainly give you a competitive advantage in your field.


Being an author elevates your status as a professional in your field, as a speaker, as a writer, and as a media source. In other words, it’s a great way to get yourself and your business in front of a lot of people.


A book can also serve as the perfect gift—personally autographed—to give to every client and prospect.


The cold reality, however, is that as difficult and time-draining as a book may be to write, getting it publish is just the beginning. Getting the maximum marketing bang for your business from your book requires a long, aggressive promotional campaign that takes both time and money.

Not that that should be of any concern to you right now. First step, get something down on paper—an outline, a title, a concept—for this book you hope to write. Figuring out how to promote it is likely years away.

(Excerpt from 16 Ways to Land More Clients READ FULL ARTICLE)

About Gene Walden: Gene Walden is the best-selling author of more than a dozen books on business and personal finance and a ghostwriter of books for investment and professional services executives. He is the founder and Editorial Director of