About
Creating Your Competitive Advantage
We’ve helped dozens of companies build their brand and expand their business through innovative web content and design, ghostwriting, marketing content, media relations, and event marketing.
The founder and director of Investment Writing Services is Gene Walden (see full bio), a business columnist and best-selling author of more than two dozen books on business and investing.
Gene has also provided world class content, such as books, articles, web content, executive bios, white papers, press releases, quarterly reports, and market updates for world class clients, both large and small, such as Fidelity, Ameriprise, Chase, Thrivent, RSM McGladrey, Exponent Capital, Asia Global Asset Management, Polen Capital, Disciplined Growth Investors, and Sands Capital Management.
World Class Content for
World Class Clients
Mission
Our mission is to help our clients achieve a competitive advantage through creative content, superior marketing tools and advanced business-building strategies that exceed the scope and quality of the competition. We have helped dozens of large and small companies in the financial and professional services business develop innovative content and campaigns to connect with their clients and drive new business to their door. We’ve also written hundreds of specialized articles for major publications and published more than two-dozen books, including many highly-acclaimed best-sellers.
The Challenge
If you’re like most professional services executives, you consider yourself to be honest, competent and committed to doing a great job for your clients.
That’s a start.
But it’s not a competitive advantage.
You probably also have a web site. You have marketing materials. You send out a newsletter. You do the occasional prospecting dinner or client appreciation banquet. You’ve outlined a book you plan to write. You’re on Facebook. And LinkedIn. Maybe you even send out the occasional press release.
These are all must-haves. But still not a competitive advantage.
Here’s why. If everyone else does it, it’s not a competitive advantage. A web site is not a competitive advantage because your competitors all have web sites. The same holds for marketing materials and newsletters. If you want a competitive advantage, your marketing material, web site, and business development strategy has to be better, more professional and more persuasive than your competition’s.
So What is a Competitive Advantage?
“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd,” according to Bill Gates, “is to do an outstanding job with information.”
That’s where we can help you. We specialize in creating outstanding marketing content and strategies designed to set you apart from the competition—and we coordinate comprehensive event marketing campaigns—from the prospect list and invitations to the venue, entertainment and follow-up strategy—that go well beyond the typical “appreciation banquet.” We shun the ordinary and strive for the extraordinary. That’s what it takes to give you the competitive advantage you need to build your business. Or as Jack Welch once said, “If you don’t have a competitive advantage, don’t compete.”
Gene Walden Sampler: Books, Media Clips and Columns
